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Publications & Community > Past Colloquia and CERR Proceedings9th Colloquium on European Research in Retailing 2025
The 9th Colloquium hosted by Jönköping University, Sweden took place on Thursday 26 June and Friday 27 June 2025. The theme of this edition was Transformation in Retail: Human-Centric InnovationRetailing is undergoing a profound transformation driven by technological advancements, changing consumer behaviour, and shifts in the global economy and supply chains. The 9th CERR conference explored innovative strategies and practices shaping the future of retail. With a focus on human-centric innovation, we welcomed scholarly contributions from logistics, supply chain management, operations, and marketing examining how retailers use technology and data to enhance customer experience, improve operational efficiency, and build sustainable businesses. Retail establishments play a crucial role in regional development by creating jobs, supporting local supply chains, and strengthening communities. Their impact can be maximised by fostering innovation, inclusivity, and human-centred approaches within the retail sector.
Organising CommitteeHamid Jafari — Jönköping University, Sweden Xavier Brusset — SKEMA Business School, France Herbert Kotzab — University of North Florida, USA Marta Frasquet — University of Valencia, Spain Christoph Teller — Johannes Kepler University Linz, Austria CERR 2025 was partially supported by the European Regional Development Fund via the project M2C E-handel.
Portsmouth, CERR 2023Portsmouth, 22 -- 23 July 2023 
The 8th edition of the Colloquium on European Research in Retailing was hosted by the Strategy, Marketing, and Innovation (SMI) School at the University of Portsmouth (UK). The Colloquium's main event was held on Thursday and Friday, 22th and 23th of June 2023. A drinks reception followed on Wednesday, 21st in the evening. Aiming to bring together scientific researchers in the UK, Europe, and beyond to share managerial and scientific retail insights. The Book of Proceedings is available for download here. Please cite as M. Nieto Garcia, D. Acuti, J. Sit and X. Brusset (2023), Proceedings from the 8th Colloquium on European Research in Retailing, ISBN 978-1-86137-678-7.
The hosting committee consisted of the following: Dr. Jason Sit - jason.sit@port.ac.uk Dr. Diletta Acuti - diletta.acuti@port.ac.uk Dr. Marta Nieto-Garcia - marta.garcia@port.ac.uk Zagreb, CERR 2022Zagreb, 8 -- 10 July 2022 
The New Age Of Retailing: Rethink, Reconnect, ReviveThe 7th edition of CERR took place in Zagreb, the heart of beautiful Croatia. It was hosted by the University of Zagreb, Faculty of Economics and Business Zagreb. This 7th edition was held from Thursday 8th to Saturday 10th September 2022 on the Faculty of Economics and Business Zagreb. This colloquium welcomed papers and extended abstracts addressing the challenges of digitalization of distribution channels, marketing, operations, supply chain, and logistics. We particularly (but not exclusively) welcomed submissions on topics related to physical/digital stores, agglomerations and platforms in the contexts of B2B, B2C as well as C2C. Within this remit we looked for contributions in the following research areas across retail sectors:
Sophia Antipolis, CERR 2021Sophia Antipolis, 15 -- 17 July 2021 
For that 6th edition, the theme was "Building Resilience in Retail for the post COVID World – Marketing & Operations Perspectives". This theme enjoyed massive support and 58 submissions have been presented to address such issues. They represent the cutting edge of research in retailing and will spark even further interest in building the necessary knowledge and managerial tools to overcome the effects of this pandemic and prepare firms in retail and logistics for any new event of this kind in the future. The Best Paper award was for David Schmid's paper titled "Retailers' foreign market exits over time: Firm specific behavior or industry specific common patterns?". Building Resilience in Retail for the post COVID World - Marketing & Operations Perspectives
Valencia, CERR 2020Valencia, 31 August -- 2 September 2020 
We were able to hold the colloquium in the location we had set, even though we had to reschedule it from the initial date. 92 papers were submitted. 72 presentations were shared online and in person by passionate and motivated researchers. Discussions and comments were provided as feedback from top researchers in the field. The overall atmosphere was studious and intense. As usual a special issue in the International Journal of Retail & Distribution Management will be published collecting the best papers of the Collouqium.
Guildford, CERR 2018Surrey Business School, 11-13 July 2018 
For that edition, the theme was: "Physical and Digital Market Places -- Where marketing meets operations". CERR 2018 focused on physical/digital stores, agglomerations and platforms in the context of B2B, B2C as well as C2C. Within this remit, contributions covered retail management, marketing, operations and logistics as well as supply chain management. As usual it was organized with the full support of the University of Surrey and sponsored by major retail organizations in the UK. “Go big or go home” (Jennings 2017, p. 224)
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Toulouse, CERR 2016Toulouse Business School on June 2 -- 4, 2016 
For that edition, the theme was: "The store and the Internet of Things: retail operations, marketing and beyond". It was organized with the full backing of Toulouse Business School, Bremen University and the University of Surrey by their representatives Prof. Xavier Brusset, Prof. Herbert Kotzab, and Prof. Christoph Teller, respectively. With 54 participants from all over Europe (19 research labs, 31 nationalities), this was the best colloquium so far both in terms of quality of the presentations as well as in the width and breadth of the perspectives and subjects presented. The proceedings were collated and printed in a Book of Proceedings, complete with an ISBN. The best paper award went to Dr Alan Collins, Department of Food Business and Development, UCC and IAM Council member, for his work with co-author Prof. Richard George which addressed mavens' search behaviours and assessed implications for store brands. 
Bremen, CERR 2014Bremen University on September 25 - 27, 2014 
From September 25th – 27th 2014 a colloquium was organized in Bremen at the initiative of five European scientific research centres. The objective was to bring together scientific researchers on retail issues in Europe so as to share results and insights both managerial and scientific. The following themes were among those of particular interest:
This conference was held on the premises of the University of Bremen in Germany, facing the urban park of the city. 35 communications were made by researchers from 30 different countries. The majority came from Europe and represented the major trends in research in retailing, marketing of the point of sales, consumer behaviour, logistics, e-commerce. From a methodological standpoint, a wide array of research methodologies was on show: from normative modeling to data-mining, qualitative studies, structural equation modeling and time series analysis. The abstracts were published in a book of abstracts and handed as an electronic file to all participants. This book of abstracts is available upon request by writing to cerr@sciencesconf.org. Paris, CERR 2012Paris, June 2012 
The first edition of the colloquium on European research in retailing was held in Paris, on the Paris campus of the ESSCA School of Management. The point was to bring together European researchers so that they could share insights into the latest research on topics related to retailing in Europe. The guiding theme was retailing in post-crisis in Europe. Given that the European market is no longer a growing one, to be able to sell, any manufacturer or producer has to satisfy ever more picky and jaded consumers, as well as fighting ever more competition both from Europe and the rest of the world. At that first edition, 27 communications were made by researchers from 10 different countries representing 21 research labs. A best paper award was handed to Christophe Bèzes for his work on the effect of channel congruence on a retailer's image.
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