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10th Colloquium on European Research in Retailing 2026 We are proud to announce that the next edition of this colloquium will be held at the Linz University in Linz, Austria.
The colloquium will take place from July 1st to 3rd, 2026.
 Marketing Myopia Reloaded: Rediscovering Retail's CoreRetail is being reinvented – algorithm by algorithm, app by app, store by store. Yet as we digitalise, automate, and optimise, a fundamental question remains: Are we still seeing the people behind the process? In an era of AI, robotics, and platform retailing, CERR 2026 invites researchers to re-centre the human being in the retail equation.
Our theme, 'Marketing Myopia Reloaded', builds on Theodore Levitt’s timeless question: What business are we really in? We invite contributions that challenge current tech-centrism, and instead explore how technologies – from AI to automation – can act as meaningful tools, not ends in themselves. We are not anti-tech. We are pro-human, pro-purpose, and pro-impact. This year’s colloquium brings together academics and professionals to reflect on what we call “Re-Novation”: the human-centred renewal of retail. Retail is, and always will be, a people’s business – in the supply chain, at the point of sale, and along the entire customer journey. We ask: What is the core of retail today? Where do passion, emotion, and irrationality still matter? Join us in Linz for a three-day exchange at the heart of Europe – in a city of contrasts and curiosity – as we collectively rediscover the human side of retail in a digital age. Suggested Topics (but not exclusively) • Consumer and Shopper Behaviour: Emotions, irrationality, experience design • Technology with Purpose: AI, robotics, and automation as enablers, not masters • Retail Ethics & Responsibility: Data privacy, fairness, accessibility, inclusion • Omnichannel & Platform Retailing: UX, livestream shopping, digital trust • Re-Novation and Cultural Meaning: Nostalgia, branding, reinterpretation of tradition • Retail Strategy & Supply Chains: Alignment of marketing, logistics, and tech • Frontline Empowerment: Employee experience in tech-rich environments • Retail Education: Teaching for purpose, inclusion, and innovation • Sustainability in Retail: Circular models, conscious consumption, green logistics We Welcome Submissions That Are: (1) Conceptual or empirical, (2) Theoretical or practice-oriented, (3) Interdisciplinary and critical, (4) Grounded in current or emerging retail phenomena Submission Details We welcome full papers and extended abstracts. All submissions will undergo double-blind peer review. Accepted contributions will be included in the conference programme and considered for a Special Issue in the International Journal of Retail and Distribution Management.
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