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HISTORY: The idea to establish a platform for European retail researchers who focus on marketing as well as operations was born in 2010 at a conference in France. The founding members consist of Professors Xavier Brusset (SKEMA Business School, France), Herbert Kotzab (University of Bremen) and Christoph Teller (University of Surrey, UK) - for more details see below. The inaugural edition of the Colloquium on European Research in Retailing (CERR pronounce /’s3:(r)/) took place in Paris in 2012. Thereafter, two more bi-annual events have taken place – CERR 2014 at the University of Bremen and CERR 2016 at Toulouse Business School.The 2018 edition took place at Surrey Business School, Guildford. The next edition, in 2020, then moved to Spain and was held in Valencia. In that opportunity, it was decided to hold such an event annually. In 2021 it was held on the French Riverira: Sophia Antipolis, on the campus of the SKEMA Business School. In 2022, the University of Zagreb took turns to host it in Zagreb, captal of Croatia. In 2023, the United Kingdom was again receving the scholars on the campus of the University of Portsmouth. We are happy to have an American host now accepting to host our Collouium in 2024.
Since the first edition, the International Journal of Retail & Distribution Management has been supporting this effort by offering to publish special issues with the best papers submitted to the colloquium. In particular, its Editor in chief, Professor Neil Towers has proved a staunch supporter.
The founders’ main focus ever since has been that CERR creates a collegiate environment that sparks ideas, initiates discussions and establishes networks within the retail community in Europe and beyond. Currently, the founding members represent the senior advisory board of CERR and ensure that its key values (as set out below) are reflected in each edition of the colloquium.
VISION: CERR inspires and enables a better, more effective and collegiate retail research community in Europe and beyond. In doing so, CERR furthers advances in rigorous research of contemporary retail phenomena that have managerial relevance.
MISSION: To establish a vibrant and supportive community of retail scholars by markedly expanding opportunities for delegates to connect and explore ideas.
VALUES: CERR is built on the following values.
- Inclusiveness: Despite the focus on European retail environments CERR represents a platform for researchers from all continents. It is open to senior as well as junior researchers, to four star through to no star academics and to academic scholars as well as to practitioners.
- Collegiality: CERR promotes first and foremost collegiality and tries to create a positive and creative environment where critical discourse is encouraged and supportive mentoring the norm.
- Rigour: The underpinning principle of our research is to aspire to the highest possible scientific standards. To achieve this CERR aims to offer extensive feedback based on which participants can grow and develop.
- Relevance and impact: CERR reflects the view that retail research should ultimately aim to be of managerial relevance. This commitment thus aspires to make an impact on retail management and the industry.
-Mentorship: CERR particularly takes into account the needs of junior delegates, such as PhD students and early career researchers. This is reflected in special sessions and tailored feedback on papers and presentations. As such more seasoned delegates accept their role as mentors for junior delegates.
This association, founded in 2018 assembles like minded professors and researchers willing to devote time and effort to the community of students, professionals, and other researchers in the areas where retailing, marketing, operations and logistics overlap.
Join this community!
Visit the web site to learn more about this thriving community and its activities here
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