The objective of this colloquium is to bring together scientific researchers on retail issues in Europe so as to share results and insights on both managerial and scientific levels.
From June 2 to June 4, 2016 was held in Toulouse the third colloquium at the initiative of three European scientific research labs.
The special topic for this colloquium was:
The store and the Internet of Things (IoT): retail operations, marketing and beyond
The following themes are also part of the retailing research area:
Retail operations
Retail patronage
In-store logistics
Shopper behaviour
Retail supply chain management
Shopper marketing
Omni-channel operations
International retailing
Supplier Relationship Management
Retail branding
Retail buying
Retail pricing
Technology in the retail environment
In-store/online promotions
Retail location
Category management
Distribution management
Retail service management
Human resource management in retail
Retail agglomeration marketing
Store format development
Retail information systems management
This colloquium was held on the premises of the Toulouse Business School in Toulouse, France.
The next edition of the colloquium will be held in 2018 in Guildford, near London. It will be hosted by the Surrey Business School of the University of Surrey.
Prepare for the next CERR in 2018 in Guildford
The Surrey Business School will host the next edition of the Colloquium on European Research in Retailing in 2018.
Guildford is situated in Surrey, 43 km southwest of Central London, 50 minutes from St Pancras International.
Book of Abstracts
A book of abstracts of the communications which were made at the CERR 2016 is now available for download from this web site. An ISBN numberhas now been assigned.
