Colloquium on Euroepan Research in Retailing 2018

Colloquium on European Research in Retailing

The objective of this colloquium is to bring together scientific researchers on retail issues in Europe so as to share results and insights on both managerial and scientific levels.


July 11 to 13, 2018 

will be held in Guildford, United Kingdom the fourth colloquium at the initiative of three European scientific research labs.

The special topic for this colloquium will be:

 Physical and digital market places -- where Marketing meets Operations

We particularly (but not exclusively) welcome submissions on topics related to physical/digital stores, agglomerations and platforms in the contexts of B2B, B2C as well as C2C. Within this remit we look for contributions in the following research areas across retail sectors:

 Price, product/service, distribution and
  communication  management
    Customer/Supplier Relationship Management
  Operations and in-store logistics management
    Corporate Social Responsibility
  Buying and (visual) merchandising     Innovation and technology in the retail environment
  Shopper/consumer behaviour and marketing
    Digitalisation in retailing
  Retail and service agglomeration/network
  /marketing management
    Business Analytics in Retailing
  International or global retailing
    Retail pricing
  Location or place marketing or management
    Store/agglomeration format development
  Multi- Omni-channel management
    Category management
  Supply Chain Management
    Retail evolution and history
  Human resource management in retailing     Interdependencies between retail and other
    service industries
  Store format development     Retail information systems management


This colloquium will be held on the  premises of the University of Surrey in Guildford, United Kingdom.

University of Surrey in Guildford

The Surrey Business School and its team of scholars within the University of Surrey are happy to host this fourth edition.

Guildford is situated in Surrey, 43 km southwest of Central London, 50 minutes from St Pancras International.

Guildford Cathedral

Doctoral students

We particularly welcome submissions from doctoral students who will get the chance to present their research, even if yet in an early stage, to experienced retail researchers in a special session. Further details will be posted on this website, so bookmark this page and come back regularly.

Organizing Committee

 SKEMA logo

Xavier Brusset, Department of projects, information systems, and supply chains


Herbert Kotzab, Department of Logistics Management, Bremen University




Christoph Teller, The Surrey Business School, University of Surrey




University of Surrey


Surrey Business School


Surrey Business School Close Up


Surrey Business School Water sprays


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