We are happy to announce that the 9th Colloquium hosted by Jönköping University in Sweden has just concluded

The event took place on Thursday the 26th and Friday the 27th of June 2025.

The theme of this edition was

Transformation in Retail: Human Centric Innovation

 

Retailing is undergoing a profound transformation, driven by technological advancements, changing consumer behaviors, and dynamic shifts in the economy and the global supply chains. The 9^th CERR conference seeks to explore the innovative strategies and practices that are shaping the future of the retailing industry. With a focus on human-centric innovation, we invite scholarly submissions from the logistics, SCM, operations, and marketing fields that delve into the ways in which retailers are leveraging technology and data to deliver exceptional customer experiences, enhance operational efficiency, and build sustainable businesses.

Retail establishments are crucial for regional development, creating jobs, supporting local supply chains, and fostering community ties, which enhance economic resilience and quality of life. Their impact can be maximized by fostering an environment that promotes innovation, inclusivity, and human-centered approaches in the retail sector.

 

The Organizing Committee

Hamid Jafari, Associate Professor, Jönköping University, Sweden, hamid.jafari@ju.se

Xavier Brusset, Professor, SKEMA Business School, France, xavier.brusset@skema.edu

Herbert Kotzab, Professor, Coggin College of Business, University of North Florida, USA, n01535033@unf.edu

Marta Frasquet, Professor, University of Valencia, Spain, marta.frasquet@uv.es

Christoph Teller, Professor, Johannes Kepler University, Linz, Austria,  christoph.teller@jku.at

The CERR 2025 is partially supported by the European Regional Development Fund via the project M2C E-handel.

We are proud to announce that the next edition of this colloquium will be held at the Linz University in Linz Austria.

The proposed dates are from July 1st to 3rd, 2026.

Watch this space for further information.