CERR 2021

Colloquium on European Research in Retailing 2021


Building Resilience in Retail for the post COVID World - Marketing & Operations Perspectives


The next edition of this colloquium will take place in Sophia Antipolis, on the French Riviera. It shall be hosted by the SKEMA Business School.

This 6th edition will be held from Thursday 15th to Friday 16th of July 2021 on the school campus.


This colloquium welcomes papers and extended abstracts addressing the challenges of digitalization of distribution channels, marketing, operations, supply chain, and logistics.

6th Colloquium on European Research in Retailing

Building Resilience in Retail for the post COVID World - Marketing & Operations Perspectives


We welcome submissions on topics related to retail operations and marketing such as:


• Retail operations • Weather influence on retail
• In-store logistics • Green distribution
• Retail supply chain management • Shopper marketing
• Omni-channel operations • International retailing
• Supplier Relationship Management • Retail branding
• Retail buying • Retail pricing
• Technology in the retail environment • In-store/online promotions
• Retail location • Last mile & Urban logistics
• Distribution management • Retail service management
• Human resource management in retail • Retail agglomeration marketing
• Store format development • Retail information systems management

The colloquium will be take place on the Sophia Antipolis campus of

SKEMA School of Management

60 Rue Fedor Dostoïevski, 06902 Valbonne, France

 SKEMA student
 some picture of the venue.  


SKEMA Business School

5th Colloquium on European Research in Retailing 2020

Was in University of Valencia, Spain On September 1-2, 2020

We were able to hold the colloquium in the location we had set, even though we had to reschedule it from the initial date.

92 papers were submitted. 72 presentations were shared online and in person by passionate and motivated researchers. Discussions and comments were provided as feedback from top researchers in the field. The overall atmosphere was studious and intense. As usual a special issue in the International Journal of Retail & Distribution Management will be published collecting the best papers of the Collouqium.



4th Colloquium on European Research in Retailing 2018

“Go big or go home” (Jennings 2017, p. 224)

 The 4th edition in numbers: 

150 Collegiate and constructive reviews,
80 Advisory board members (from 61 universities in 18 countries), 
95 Delegates (from 60 universities in 20 countries), 
65 Presentations, 
21 Research sessions, 
4 Lifetime achievement awards, 
4 Best paper awards, 
3 Special interest sessions (research & teaching/learning), 
3 Paper development workshops, 
1 Special issue in IJRDM

1 Great retail research community

 The 4th edition in words*:Proceedings_ThematicMap_3.jpg

* based on thematic mapping of all submitted extended abstracts





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