The objective of this colloquium is to bring together scientific researchers on retail issues in Europe so as to share results and insights on both managerial and scientific levels.
From
July 11 to 13, 2018
will be held in Guildford, United Kingdom the fourth colloquium at the initiative of three European scientific research labs.
The special topic for this colloquium will be:
Physical and digital market places -- where Marketing meets Operations
We particularly (but not exclusively) welcome submissions on topics related to physical/digital stores, agglomerations and platforms in the contexts of B2B, B2C as well as C2C. Within this remit we look for contributions in the following research areas across retail sectors:
Price, product/service, distribution and communication management
Customer/Supplier Relationship Management
Operations and in-store logistics management
Corporate Social Responsibility
Buying and (visual) merchandising
Innovation and technology in the retail environment
Shopper/consumer behaviour and marketing
Digitalisation in retailing
Retail and service agglomeration/network /marketing management
Business Analytics in Retailing
International or global retailing
Retail pricing
Location or place marketing or management
Store/agglomeration format development
Multi- Omni-channel management
Category management
Supply Chain Management
Retail evolution and history
Human resource management in retailing
Interdependencies between retail and other service industries
Store format development
Retail information systems management
This colloquium will be held on the premises of the University of Surrey in Guildford, United Kingdom.
University of Surrey in Guildford
The Surrey Business School and its team of scholars within the University of Surrey are happy to host this fourth edition.
Guildford is situated in Surrey, 43 km southwest of Central London, 50 minutes from St Pancras International.
Doctoral students
We particularly welcome submissions from doctoral students who will get the chance to present their research, even if yet in an early stage, to experienced retail researchers in a special session. Further details will be posted on this website, so bookmark this page and come back regularly.
Organizing Committee
Xavier Brusset, Department of projects, information systems, and supply chains
Herbert Kotzab, Department of Logistics Management, Bremen University
Christoph Teller, The Surrey Business School, University of Surrey
