We are happy to announce that the 9th Colloquium will be hosted by Jönköping University in Sweden.

The event will take place on Thursday 26 and Friday 27th of June 2025.

The theme of this edition is

Transformation in Retail: Human Centric Innovation

 

Retailing is undergoing a profound transformation, driven by technological advancements, changing consumer behaviors, and dynamic shifts in the economy and the global supply chains. The 9^th CERR conference seeks to explore the innovative strategies and practices that are shaping the future of the retailing industry. With a focus on human-centric innovation, we invite scholarly submissions from the logistics, SCM, operations, and marketing fields that delve into the ways in which retailers are leveraging technology and data to deliver exceptional customer experiences, enhance operational efficiency, and build sustainable businesses.

Retail establishments are crucial for regional development, creating jobs, supporting local supply chains, and fostering community ties, which enhance economic resilience and quality of life. Their impact can be maximized by fostering an environment that promotes innovation, inclusivity, and human-centered approaches in the retail sector.

 

The Organizing Committee

Hamid Jafari, Associate Professor, Jönköping University, Sweden, hamid.jafari@ju.se

Xavier Brusset, Professor, SKEMA Business School, France, xavier.brusset@skema.edu

Herbert Kotzab, Professor, Coggin College of Business, University of North Florida, USA, n01535033@unf.edu

Marta Frasquet, Professor, University of Valencia, Spain, marta.frasquet@uv.es

The CERR 2025 is partially supported by the European Regional Development Fund via the project M2C E-handel.