Call for Papers
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Transformation in Retail: Human Centric Innovation
Retailing is undergoing a profound transformation, driven by technological advancements, changing consumer behaviors, and dynamic shifts in the economy and the global supply chains. The 9th CERR conference seeks to explore the innovative strategies and practices that are shaping the future of the retailing industry. With a focus on human-centric innovation, we invite scholarly submissions from the logistics, SCM, operations, and marketing fields that delve into the ways in which retailers are leveraging technology and data to deliver exceptional customer experiences, enhance operational efficiency, and build sustainable businesses.
Retail establishments are crucial for regional development, creating jobs, supporting local supply chains, and fostering community ties, which enhance economic resilience and quality of life. Their impact can be maximized by fostering an environment that promotes innovation, inclusivity, and human-centered approaches in the retail sector.
Among, but not exclusively, consider some of the following topics:
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Transformation
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Human Centricity
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Innovation
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- Digitalization and Supply Chains
- Sustainability and Circularity
- Reverse and Returns Logistics
- E-Commerce, and Omnichannel Distribution
- M-Commerce and Livestream Selling
- Risk, Resilience, and Disruptions
- Globalization vs. Regional Development
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- Employee Engagement and Well-Being
- Diversity and Inclusion
- Community Engagement and Local Partnerships
- Regional Embeddedness
- Corporate Social Responsibility and Ethics
- Advanced Technologies and Human Connection
- Personalization and Customer Centricity
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- AI, Machine Learning and Data Analytics
- New Technology Adoption
- Blockchain, Transparency and Traceability
- Business Model Innovation
- Entrepreneurial Opportunities
- Digital Twins in Retail
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